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Privacy Policy

Online Privacy Statement

This online Privacy Statement is provided to make you aware of how We collect, use and manage the information of visitors to this Website. We view the personal privacy of Purple’s customers and its Website users as an important issue, and are committed to maintaining the security of personal information provided to Purple by you when accessing and using this Website.

This statement describes how we treat information about you (“personal information”) that We receive through your use of this Website. We may make some third party Websites available from hyperlinks in this Website. You will need to review the privacy policy of such Websites to determine how that third party collects, uses and manages your personal information.

What Personal Information do we collect and how is it used?

We will collect the personal information requested on this Website for the purpose of selling and delivering the Products to you, and the provision of associated information and services. We will only use the information you provide to Us for this purpose and will not provide the information to third parties other than as necessary to provide the Products to you. If you do not provide Purple with the information that We request, We may not be able to provide the Products to you. We will only use your information to market further goods or services to you with your express prior consent. If you do not wish to receive marketing information from Purple, you can notify us at contact us.

Is Personal Information collected from children?

We do not sell or ship any items ordered through this Website directly to anyone who We know to be under the age of 18, nor do We collect any personal information from anyone who We know to be under the age of 18. If you are under the age of 18, you must only use this Website only with the involvement of a parent or guardian and should not submit any personal information to Us without their prior consent.


A cookie is a small data file that a Website may write to your hard drive when you visit it. A cookie file can contain information, such as a user ID that the Website uses to track the pages you have visited. The only personal information a cookie can contain is information you personally supply. A cookie cannot read data off your hard disk or read cookie files created by other Websites. This Website uses cookies to track user traffic patterns and to better serve you when you revisit the Website. You can set your browser to notify you when you receive a cookie, providing you with the opportunity to either accept or reject it. You can also refuse all cookies by turning them off in your browser. We take the same security measures to protect personal information from loss, unauthorised access, destruction, misuse, modification or disclosure as we do our own sensitive information.

What steps are taken to keep Personal Information secure?

Various security measures, including Secure Socket Layer (SSL) encryption technology, are used to protect personal information that We collect. If you place an order through this Website, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorised use of your password, please contact this Website’s Customer Service Department by email at Purple Industries contact us or by phone at 0448 903 808.

How can I access, correct and update my personal information?

You can access, correct and update certain personal information that you have provided to us by clicking on Manage Your Account within the Help Desk area of this Website.

Can I indicate whether or not I want to receive promotional communications?

There are several ways in which you can tell Us whether or not you want to receive promotional communications from Us. When you set up an account, or click on Manage Your Account within the Help Desk area, or place an order, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on an unsubscribe hyperlink contained in promotional emails that We send you.

What happens when I link to or from another Website?

This Website  may contain links to other Websites operated by affiliates of Purple Industries or third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Websites and that we are not responsible for the privacy policies, practices or contents of these other Websites. We encourage you to be aware of when you leave this Website and to read the privacy policies of each and every Web site that you visit.

What about Contests and Sweepstakes?

From time to time We may run a contest or sweepstakes relating to this Website.

The announcement regarding such contest/sweepstakes will include a set of rules governing it. The rules for each contest/sweepstakes will also specify state how the information gathered from you for entry into the contest/sweepstakes will be used and disclosed, if such rules different than as described in this Privacy Policy.

Updating this Privacy Statement

The content of this Privacy Statement may be updated from time to time without notice to you, so We suggest that you regularly review this Website.


Privacy related enquiries can be directed to us at contact us.

Intellectual Property Rights

Unless otherwise stated, Purple exclusively owns, or holds a license to use, all copyright in the content of the Website and the trademarks used on the Website.

You irrevocably covenant in Our favour that you will not modify, copy, adapt, store in a retrieval system, reproduce, upload, post, transmit, sell, frame or embed in another Website or distribute in any way any content contained on or in the Website, except as expressly approved by Us in writing or as permitted by law.